This module provides you with the opportunity to apply your knowledge and skills to a real-world business issue. You may choose to undertake a research project, a consultancy-style investigation, or a management simulation. Through critical engagement with academic and industry literature, data analysis and reflective inquiry, develop evidence-based insights and propose realistic, practical recommendations. This module encourages independent thinking, problem-solving and analytical capabilities.

Compulsory

This module focuses on project management in an organisational setting, developing your understanding and application of the methodologies, stages, tools and techniques required for project initiation, planning, execution, control and termination. Design thinking approaches will be applied to project management to help develop your soft and technical skills. These skills should help you understand the concept of project management, where projects come from, business case development and the selection process. You should learn how to apply this knowledge to various contexts, gaining the skills to lead and work on a variety of projects. The importance of project management scheduling skills, quality, estimating standards, as well as risks and stakeholders' management is emphasised within this module.

Compulsory

Explore key aspects of global marketing, including the international marketing environment, social, ethical and cultural influences on buyer behaviour. This module also considers international marketing strategy options available to organisations, including market entry methods and the use and implementation of the marketing mix. Examine the international marketing mix and the extent to which international marketing communications, pricing, product and service strategies should be standardised or adapted to meet customer needs for sustainable competitive advantage.

Compulsory

This module will introduce you to the ideas and tools used to understand how businesses plan and are managed, especially in an international context. Gain the knowledge, skills and competencies to interpret and develop an international business strategy. Assess governance frameworks and leadership practices underpinning the business structure that drives the strategic plan.

Compulsory

This module focuses on project management in the business environment, enhancing your understanding and equipping you with both soft and technical skills, designed to help you understand the concept of project management, where projects come from, business case development and the selection process, with application to various contexts, harnessing the skills to lead and work on a variety of projects.

The importance of project management scheduling skills, quality, estimating standards, as well as risks and stakeholders' management is emphasized within this module.