International Business Management BSc (Hons)

This module aims to develop your knowledge and understanding of the fundamental concepts in marketing, including digital and social media. Develop an understanding of the role of marketing within an organisation, and the influence of factors in the external environment on marketing decisions including ethics, social responsibility and sustainability. Also develop an understanding of key marketing theories, approaches and strategies related to areas such as buyer behaviour, segmentation, targeting and positioning, branding, digital and social media marketing.

Compulsory

This module aims to provide a holistic view of management and organisation theories and practices, exploring how people interact with each other in the workplace and the role that leaders and managers play in the organisation. Organisational culture, structure and type are examined to consider the impact they have on human behaviour, interactions and organisational outcomes. Examine the role of people management practices and how this affects individual behaviour in the workplace. By introducing concepts such as motivation, engagement and commitment, the module will explore how people work together as a team, and how leaders and managers can understand emotional and psychological responses to work.

Compulsory

Whether qualitative or quantitative, financial or non-financial, data is everywhere and plays a crucial role in informing decision-making. This module introduces the fundamental concepts and principles of business finance and data analytics, and how they can be applied to measure and analyse organisational and functional performance, and support decision-making. Data analytics is a skill set that is becoming increasingly important for finding actionable insights from data and guiding strategic business decisions. This module is designed to help deepen your analytical mindset, develop your understanding of financial information, and prepare you to use relevant financial management and data analytic tools, techniques, and methods to assist the decision-making process both in the short and long terms.

Compulsory

This module aims to enable you to engage critically with sustainability and entrepreneurship in the context of management theory and practice. Explore the relationships between organisations and societies and the impact of significant societal change on different types of organisations. Drawing on UN Sustainable Development Goals (SDGs), examine how organisations respond by altering their practices through innovation and entrepreneurial activities. Ethical business practices and sustainability are further explored, requiring you to reflect on your approaches to ideation in creating social and organisational value.

Compulsory

This module aims to develop your understanding of how well-designed investigations and research work. Develop your understanding of the research process, including literature review, research methodology and methods, data collection and analysis. This module provides you with the foundation for future research activity and the ability to design research to meet specific research objectives. Develop insight and the ability to understand and critique investigations and research undertaken by others. You will also have the opportunity to evaluate how conclusions are reached and analyse the methods used to get to those conclusions.

Compulsory

This module considers how organisations can use their resources in the best possible way to reach their goals sustainably, while also reducing waste, and improving efficiency and effectiveness. Develop an understanding of the allocation of internal resources, including finance, people and talent, production, knowledge and IT resources. Learn how to account and budget for organisational costs and income: this will also entail developing techniques for providing analysis and communication of business performance data to assist management decision-making.

Compulsory

This module aims to provide you with an insight into the relationship between the economy, society and the environment within the context of global operations and supply chain. This module will cover management principles, processes and wider global environmental context within which contemporary supply chains operate. This module should help you understand how supply chain management affects an organisation's success and why it matters, especially in relation to the UN Sustainable Development Goals (SDGs).

Compulsory

Gain the knowledge and skills to evaluate key issues affecting worldwide trade and the impact on exporting firms. Examine trade patterns, economic and legal parameters, policies, technology and innovation. Organisations trading internationally are subject to dynamic and continuous change and must innovate to respond in a manner that is sustainable and responsible. In this module, analyse how trade innovation is delivered through change management.

Compulsory

This module provides you with the opportunity to apply your knowledge and skills to a real-world business issue. You may choose to undertake a research project, a consultancy-style investigation, or a management simulation. Through critical engagement with academic and industry literature, data analysis and reflective inquiry, develop evidence-based insights and propose realistic, practical recommendations. This module encourages independent thinking, problem-solving and analytical capabilities.

Compulsory

This module focuses on project management in an organisational setting, developing your understanding and application of the methodologies, stages, tools and techniques required for project initiation, planning, execution, control and termination. Design thinking approaches will be applied to project management to help develop your soft and technical skills. These skills should help you understand the concept of project management, where projects come from, business case development and the selection process. You should learn how to apply this knowledge to various contexts, gaining the skills to lead and work on a variety of projects. The importance of project management scheduling skills, quality, estimating standards, as well as risks and stakeholders' management is emphasised within this module.

Compulsory

Explore key aspects of global marketing, including the international marketing environment, social, ethical and cultural influences on buyer behaviour. This module also considers international marketing strategy options available to organisations, including market entry methods and the use and implementation of the marketing mix. Examine the international marketing mix and the extent to which international marketing communications, pricing, product and service strategies should be standardised or adapted to meet customer needs for sustainable competitive advantage.

Compulsory

This module will introduce you to the ideas and tools used to understand how businesses plan and are managed, especially in an international context. Gain the knowledge, skills and competencies to interpret and develop an international business strategy. Assess governance frameworks and leadership practices underpinning the business structure that drives the strategic plan.

Compulsory

This module focuses on project management in the business environment, enhancing your understanding and equipping you with both soft and technical skills, designed to help you understand the concept of project management, where projects come from, business case development and the selection process, with application to various contexts, harnessing the skills to lead and work on a variety of projects.

The importance of project management scheduling skills, quality, estimating standards, as well as risks and stakeholders' management is emphasized within this module.