BA Advertising and Digital Marketing
The course has a particular focus on online communication and customer engagement across a variety of digital platforms and organizational settings including global multinational organizations, national public and private sectors, small and mid-size enterprises (SMEs), non-profit, non-governmental organizations (NGOs) and charities.

You can expect to gain expertise and confidence in search engine optimisation, content management, creative integrated communications, social media marketing, big data analysis, campaign planning and channel management as well as knowledge and application of key concepts and practice within the broader marketing discipline.
The course includes the following modules
Course Overview
  • Foundations of Management
  • Organisation Behaviour
  • Marketing, Digital and Social Media
  • Business Decision Making Using Data Analysis
  • Entrepreneurial Ideation
  • Entrepreneurial Thinking
  • Designing a Research Proposal
  • Marketing Insight
  • Consumer Behaviour
  • Integrated Marketing Communications
  • Advertising and Digital Marketing
  • Creative marketing
  • Project
  • Advertising and Digital Marketing Strategy
  • Digital Customer Experience
  • Sustainable Marketing
  • Big Data
  • Global Marketing
  • Social Media and Influencer Marketing
  • PR and Event Management
Why you should study this course
  • The course assessment strategy is designed to incorporate a range of innovative and authentic assessment methods, including group projects, presentations and pitches, all designed to ensure you are equipped with the necessary skills to boost your career potential.
  • Networking with international alumni and employers through guest speaker events and projects.
  • The development of specialist subjects and modules in the second and final year which include advertising and digital marketing, creative marketing, advertising and digital marketing strategy and digital customer experience.
BA Business and Human Resource Management
This course aims to provide you with a distinctive insight into the challenges of managing people at work, and how these can be addressed in a world of fast-paced technological change and increased internationalization.
The course includes the following modules
Course Overview
  • Organisation Behaviour
  • Foundations of Management
  • Entrepreneurial Thinking
  • Marketing, Digital and Social Media
  • Entrepreneurial Ideation
  • Business Decision-Making Using Data Analysis
  • Strategic Reward and Performance Management
  • Resourcing, Talent Planning and Employer Branding
  • Managing Change and the Future of Work
  • HR Analytics for Strategic Decision-Making
  • Innovation in Practice
  • Designing a Research Proposal
  • Employment Law
  • Employment Relations
  • International Human Resources Management
  • Project
  • Coaching and Mentoring
  • Corporate Identity, Communication and Reputation
Why you should study this course
Practice your skills – develop your business skills through a variety of international case studies, problem-based learning, simulated business and human resources activities.
Real-world exposure – industry field trips to organizations within a range of sectors and diversified HR functions. You might also be able to attend events to build your professional network.
Industry insight and professional network development – learn from experienced staff, whose consultancy, training and research links with organizations are deep and wide-ranging (staff are subject to change).
Lecturers at the forefront of HR developments – research-active staff aim to be able to share the latest thinking, new developments and specific challenges of a changing work environment. Lecturers who focus on areas such as new ways of working, diversity management, multi-cultural teams, identity, HR professionalization, the organization of change and the changing nature of management, social network analysis, shared perceptions, organizational psychology and organizational behavior (staff subject to change).
Career ready – upon graduation, you should be well prepared to begin your career in HR or to pursue further professional human resource management (HRM) or human resource development (HRD) qualifications, such as the Advanced Chartered Institute of Personnel Development (CIPD) Level 7 or an MA/MSc in Human Resource Management.

BA Business Management
You can expect to explore how you can mobilize your creativity and innovation to deal with business complexities and change, both ethically and sustainably.

You’ll have opportunities to develop your leadership and management skills suited to competitive, multi-disciplinary and dynamic global business environments. These skills will be valuable in organizations of all sizes and sectors, from start-up social enterprises to large multinational corporations, making you attractive to a wide range of employers.
The course includes the following modules
Course Overview
  • Entrepreneurial Thinking
  • Entrepreneurial Ideation
  • Foundations of Management
  • Marketing, Digital and Social Media
  • Business Decision Making using Data Analysis
  • Organizational Behavior
  • Innovation in Practice
  • Designing a Research Proposal
  • Principles of Business Accounting
  • Managing People in a Global Context
  • Managing Change
  • Economy, Society and Environment
  • Final Year Project
  • Strategy in Action
  • Ethical Leadership
  • Project Management
  • Critical Issues in Globalization
  • Business Process Management
  • Managing Global Organizations
  • Purchasing and Procurement
  • Strategic Entrepreneurship
Why you should study this course
  • Problem-based learning with integration of a state-of-the-art Business Simulation Suite4.
  • Working with expert staff with industry insight and opportunities to network with global business leaders.
  • Exploring different cultures and examining different business practices found across the globe.
  • The provision of an end-to-end understanding of the processes of business management, focussing on how leaders need to ensure that creativity, innovation and change are central to the processes of business sustainability and adaptability
  • Learn from real-world examples, and work on live case studies with access to industry speakers that put theory into practice.
This course aims to create future business leaders by providing a comprehensive and detailed understanding of the processes of business management, through:
BBA Business Administration
This Bachelor of Business Administration (BBA) course aims to deliver teaching and learning which is active, applied, social and inclusive in approach. Modules are global in nature and make use of case studies that broaden your understanding of the theoretical and practical aspects of business administration.
The course includes the following modules
Course Overview
  • Entrepreneurial Thinking
  • Entrepreneurial Ideation
  • Foundations of Management
  • Marketing, Digital and Social Media
  • Business Decision-Making using Data Analysis
  • Organizational Behavior
  • Innovation in Practice
  • Principles of Business Accounting
  • Managing People in a Global Context
  • Designing a Research Proposal
  • Exploring Strategy
  • Supply Chain Management
  • Disruptive Technologies
  • Final Year Project
  • Global Logistics Management
  • Strategic Entrepreneurship
  • Project Management
  • Critical Issues in Globalization
  • Purchasing and Procurement
  • Business Process Management
  • Managing Global Organizations
Why you should study this course
This course offers you the opportunity to:
  • Develop a solid foundation in all the key components of business administration, management, and organization within a global context.
  • Explore and enhance your understanding of the key functional aspects of business administration, including accounting, people management, data analytics, marketing, project management, and strategic planning.
  • Study supply chain management in a global context; thus, gaining relevant knowledge and skills, and consequently enhancing your employability.
  • Learn from experienced professionals about cutting-edge business technologies and practices.
  • Explore a range of relevant and contemporary business concepts and technologies, such as Disruptive Technologies, Data Analytics, Ideation and Entrepreneurship.
BSc International Business Management
This course aims to prepare you for global business careers in a variety of industries, provide you with opportunities to develop skills essential to succeeding in a global business environment and take a collaborative approach to address global challenges, for the betterment of society.
The course includes the following modules
Course Overview
  • Entrepreneurial Thinking
  • Entrepreneurial Ideation
  • Foundations of Management
  • Marketing, Digital and Social Media
  • Business Decision-Making using Data Analysis
  • Organizational Behavior
  • Innovation in Practice
  • Designing a Research Proposal
  • Principles of Business Accounting
  • International Business and People Relations
  • Problem Solving in a Global Context
  • Global Trade and Emerging Markets
  • Final Year Project
  • International Business Strategy
  • Cross-Cultural and Ethical Leadership
  • Strategic Entrepreneurship
  • Project Management
  • Critical Issues in Globalization
  • Purchasing and Procurement
  • Business Process Management
  • Managing Global Organizations
Why you should study this course
  • Identify, analyze and solve complex or ambiguous international business problems through active collaboration and the application of suitable methodologies to provide ethically based and culturally embedded solutions to global challenges.
  • Evidence and focus on understanding environmental forces that affect the dynamic and changing nature of international business trends, global trade, international strategy and organizational management to exhibit global citizenship attributes.
  • Critically address country and market differences to explore both emerging trends and the challenges faced by organizations that operate internationally and transnationally, in order to make strategic choices.
  • Benefit from real-world teaching and learning – with the chance to work on live case studies with access to industry speakers and put theory into practice.
The course offers you the chance to:
BSc Computer
Science
Whether you see your future self as an app developer, a systems administrator, or an information technology specialist, our Computer Science course equips you with the knowledge and skills you will need to help drive the digital revolution.
The course includes the following modules
Course Overview
  • Programming: Concepts and Algorithms
  • Computer Systems
  • Working with Data
  • Mathematical Skills for Computing Professionals
  • Programming: Professional Practice
  • Integrative Project Module
  • Artificial Intelligence
  • Theory of Computation
  • Advanced Algorithms
  • Operating Systems, Security, and Networks
  • Data Science
  • Software Engineering
  • Mobile Application Development
  • Web API Development
  • Parallel and Distributed Programming
  • Advanced Programming Paradigms
  • Security
  • Machine Learning
  • Project Discovery
  • Dissertation and Project Artefact
Why you should study this course
  • Activity-led learning helps you consolidate what you’re taught through practical application of everything you’re covering in lectures.
  • Opportunity to spend a year on industrial placement.
  • Strong professional skills focus.
  • Hybrid, online, and asynchronous learning to support students with different needs across a range of locations
  • Master the practical skills and theoretical knowledge you need to develop software solutions that address demanding user expectations and complex customer requirements.
  • Explore fascinating fields, such as artificial intelligence, parallel programming, and data science, and learn how these areas continue to drive major change in the domain of computer science.
  • Gain industry-relevant experience as you apply real-world, software development practices within peer groups, preparing you for your career after graduation.
BSC COMPUTER SCIENCE WITH ARTIFICIAL INTELLIGENCE
The Computer Science with Artificial Intelligence (AI) course aims to equip you with all the knowledge and skills you need to become an AI specialist in the computing industry.
The course includes the following modules
Course Overview
  • Programming: Concepts and Algorithms
  • Computer Systems
  • Working with Data
  • Mathematical Skills for Computing Professionals
  • Programming: Professional Practice
  • Integrative Project Module
  • Artificial Intelligence
  • Theory of Computation
  • Advanced Algorithms
  • Operating Systems, Security, and Networks
  • Data Science
  • Software Engineering
  • Security
  • Machine Learning
  • Robots and Intelligent Agents
  • Artificial Neural Networks
  • Project Discovery
  • Dissertation and Project Artefact
Why you should study this course
  • Activity-led learning helps you consolidate what you are taught through practical application of everything covered in lectures.
  • Strong, professional skills focus.
  • Hybrid, online, and asynchronous learning to support students with different needs.
You will:
  • Explore artificial intelligence and its relationship to machine learning, parallel programming, and data science, and learn how these areas drive innovation and change in the domain of computer science.
  • Master the practical skills and theoretical knowledge to develop software solutions that address demanding user expectations and complex customer requirements.
  • Gain industry-relevant experience as you apply real-world, software development practices within teams of your peers, preparing you for your AI specialist career after graduation.
BSc Information Technology Management
Rapid technological change and the challenges of global competition have raised the demand for highly skilled professionals who can align corporate objectives with modern business systems and an effective IT infrastructure.
The course explores areas such as Programming, Data Science, Web Development, Business Intelligence, IT Infrastructure Library (ITL) and Service Management, and Project Management within a management context.
The course includes the following modules
Course Overview
  • Programming: Concepts and Algorithms
  • Computer Systems
  • Working with Data
  • Mathematical Skills for Computing Professionals
  • Programming: Professional Practice
  • Integrative Project Module
  • Data Science for Business
  • Web Development and Management
  • Operational Research and Simulation
  • Digital Marketing
  • Business Environment and MIS
  • IT Infrastructure Library (ITL) and Service Management
  • Final Year Project: Phase 1
  • Project Management
  • IT and Society
  • Final Year Project: Phase 2
  • Business Intelligence
  • Security and Compliance in the Cloud
  • Mobile Application Development
  • UX Design
Why you should study this course
  • Activity-Led Learning helps you consolidate what you are taught through practical application of everything you are covering in lectures.
  • Emphasis on developing technical skills supported via dedicated use of a Programming Support Centre.
  • Preparation for the increasingly interconnected and digital workplace through embedment of blended, collaborative and international learning opportunities.
MBA Global
Business
This course will be offered part-time. The duration of the part-time MBA Global Business is 2 years. Classes will be during long weekends so that students can combine their full-time job with the part-time MBA. There will be eight taught modules, divided over three semesters. Each module will be for six weeks. In the fourth semester, students will study Research Methods in an online format, during which they can choose to either write a Dissertation or develop an Entrepreneurship Business Plan.
The MBA Global Business includes the following modules
Course Overview
  • Leadership: Towards Mastery of Leading Self & Global Cultures
  • Marketing in Global Age
  • Global Strategic Management;
  • Managerial Finance
  • Leadership: Towards Mastery of Leading Change and Inclusivity
  • Entrepreneurship and Innovation
  • Strategic Project Management
  • Organizational Behavior
Why you should study this course
  • Real-world experience
Throughout the course, business experience is gained through applied learning, enhanced by realistic business simulations, internships, internal and external projects. The course has been carefully designed to reflect business systems, standards and practices around the world.
  • Industry insight
This is a comprehensive, career-building course which has been developed in consultation with industry, so the curriculum aims to teach what employers are looking for in graduates. You’ll be taught by helpful, supportive and highly qualified academics with extensive international career experience in global business across a range of disciplines. They will apply their experience to augment your learning, and they may use their extensive network of contacts to create networking opportunities for students. Please note that staff are subject to change.
Admission requirements for the MBA Global Business course
  • Minimum IELTS score of 6.5 (with no component less than 5.5) or an equivalent proof of English proficiency;
  • Bachelor’s degree with transcript;
  • Minimum 2 years' work experience.
Coventry University
In Kazakhstan
Contact us
Enquires
info@coventry.edu.kz
@covuni.kz
Coventry University Kazakhstan is located at:
13A, Korgalzhyn Highway, Astana, Kazakhstan.
For admissions consultation, please visit us at:
Business Centre Q2, Floor 2,
15/1, Qabanbai Batyr, Astana, Kazakhstan.
/covuni.kz
Coventry University in collaboration with "Coventry Kazakhstan" Foreign Educational Institution" LLP.
Campus operated by "Coventry Kazakhstan" Foreign Educational Institution" LLP.
8 (700) 317-33-33
Phone
WhatsApp