BA Advertising and Digital Marketing
The course has a particular focus on online communication and customer engagement across a variety of digital platforms and organizational settings including global multinational organizations, national public and private sectors, small and mid-size enterprises (SMEs), non-profit, non-governmental organizations (NGOs) and charities.

You can expect to gain expertise and confidence in search engine optimisation, content management, creative integrated communications, social media marketing, big data analysis, campaign planning and channel management as well as knowledge and application of key concepts and practice within the broader marketing discipline.
Course Overview
Why you should study this course
  • The course assessment strategy is designed to incorporate a range of assessment methods, including group projects, presentations and pitches, all designed to ensure you are equipped with the necessary skills to boost your career potential.
  • The second and final year will focus on specialist marketing areas such as advertising and digital marketing, creative marketing, advertising and digital marketing strategy and digital customer experience.
BA Business and Marketing
The Business and Marketing BA (Hons) course aims to provide a solid understanding of areas such as business planning and management, alongside specialist marketing skills for potential careers in category management, marketing, customer insight, business development, sales and corporate communications.
This course aims to:
Course Overview
  • give you the confidence and business acumen necessary to develop, position and build businesses in the most strategically effective way.
  • develop a solid understanding of business analysis, marketing planning and management, including exploring topics such as leadership, alongside specialist marketing skills, such as understanding customer behaviour, developing creative solutions and promoting competitive advantage.
  • hone a broad range of practical and transferrable skills – creative, analytical, interpersonal and communications.
Why you should study this course
Real-world applications - a distinctive feature of this course is the focus on real-world engagement and authentic assessments in a range of business and marketing situations.
BBA Business Administration
This Bachelor of Business Administration (BBA) course aims to deliver teaching and learning which is active, applied, social and inclusive in approach. Modules are global in nature and make use of case studies that broaden your understanding of the theoretical and practical aspects of business administration.
Course Overview
Why you should study this course
  • develop a solid foundation in all the key components of business administration, management, and organisation within a global context
  • explore and enhance your understanding of the key functional aspects of business administration, including accounting, people management, data analytics, marketing, project management, and strategic planning
  • study supply chain management in a global context; thus, gaining relevant knowledge and skills, and consequently enhancing your employability
  • learn from experienced professionals about cutting-edge business technologies and practices
  • explore a range of relevant and contemporary business concepts and technologies, such as Disruptive Technologies, Data Analytics, Ideation and Entrepreneurship.
This course offers you the opportunity to:
BSc International Business Management
This course aims to:
  • Prepare you for global business careers in a variety of industries.
  • Provide you with opportunities to develop skills essential to succeeding in a global business environment.
  • Take a collaborative approach to address global challenges, for the betterment of society.
Why you should study this course
This course emphasises a multidisciplinary approach aimed at enhancing your current and practical knowledge of global management issues.
The course offers you the chance to:
  • Identify, analyse and solve complex or ambiguous international business problems through active collaboration and the application of suitable methodologies to provide ethically based and culturally embedded solutions to global challenges.
  • Evidence and focus on understanding environmental forces that affect the dynamic and changing nature of international business trends, global trade, international strategy and organisational management to exhibit global citizenship attributes.
  • Critically address country and market differences to explore both emerging trends and the challenges faced by organisations that operate internationally and transnationally, in order to make strategic choices.
  • Benefit from real-world teaching and learning – with the chance to work on live case studies with access to industry speakers and put theory into practice.
  • International focus – not only will you study how international businesses operate, trade and expand into new markets, but you can also expect to immerse yourself in the international business arena throughout your degree.
BSc Computer Science
Whether you see your future self as an app developer, a systems administrator, or an information technology specialist, our computer science course equips you with the knowledge and skills you will need to help drive the digital revolution.
Course Overview
  • Master the practical skills and theoretical knowledge you need to develop software solutions that address demanding user expectations and complex customer requirements.
  • Explore fascinating fields, such as artificial intelligence, parallel programming, and data science, and learn how these areas continue to drive major change in the domain of computer science.
  • Gain industry-relevant experience as you apply real-world, software development practices within peer groups, preparing you for your career after graduation.
Why you should study this course
  • Activity-led learning helps you consolidate what you’re taught through practical application of everything you’re covering in lectures.
  • Strong professional skills focus.
BSc Computer Science with AI
The Computer Science with Artificial Intelligence (AI) course aims to equip you with all the knowledge and skills you need to become an AI specialist in the computing industry.
You will:
Course Overview
Why you should study this course
  • Activity-led learning helps you consolidate what you are taught through practical application of everything covered in lectures.
  • Strong, professional skills focus.
  • Explore artificial intelligence and its relationship to machine learning, parallel programming, and data science, and learn how these areas drive innovation and change in the domain of computer science.
  • Master the practical skills and theoretical knowledge to develop software solutions that address demanding user expectations and complex customer requirements.
BSc Information Technology Management
Rapid technological change and the challenges of global competition have raised the demand for highly skilled professionals who can align corporate objectives with modern business systems, and an effective IT infrastructure.
Course Overview
Why you should study this course
  • Activity-led learning helps you consolidate what you are taught through practical application of everything you are covering in lectures.
  • Preparation for the increasingly interconnected and digital workplace through embedment of blended and collaborative learning opportunities.
BSc Banking and Finance
Our course aims to give you a solid foundation and knowledge of banking and finance while enhancing your professional and employability skills, opening a broad range of potential career opportunities. Key topics include the operation of financial markets and banking, regulation, risk management, application of financial data and how financial institutions operate.
Course Overview
Why you should study this course
By studying this course, you will have the opportunity to:
  • Gain knowledge about banking and the wider financial sector
Learn about the operation of financial markets, banking and financial services, and understand and using financial data. You’ll also look to develop a wide range of other financial skills such as buying a property, preparing and analysing financial statements, valuing investments and bonds, and measuring banking risks.
  • Put your skills into practice
Prepare and analyse financial statements, as well as the study of the impact of finance on real businesses through case studies of a diverse range of organisations.
BSc Business and Finance
Whether you dream of running your own business or becoming a well-rounded competitor in the job market, this course is designed to help you gain a solid understanding of business organisations, finance, operations, marketing, e-commerce and management, in addition to valuable practical skills.
Course Overview
Why you should study this course
  • Develop an in-depth understanding of today’s business world and fast-moving financial sector
This course covers a wide range of subjects such as setting up your own business, business organisation and management, e-commerce, economics, entrepreneurship, leadership and marketing, as well as a firm understanding of corporate finance and investments.
BSc Financial Economics
This course covers current real-world issues and aims to help you understand how economics impacts the world of finance, businesses, financial organisations, governments and wider society.
Course Overview
Why you should study this course
  • Develop highly sought-after skills in economic analysis as well as a wide range of transferable skills relevant for a variety of career paths including those in business, finance, and the public sector.
School of Humanities
BA International Relations
Coventry University offers an exciting and innovative International Relations BA (Hons) degree. You will learn about the major issues affecting the world, from nationalism to globalisation, to terrorism and human rights, power shifts, wars, and inequality. In this course, you will:
Course Overview
Why you should study this course
  • Innovative learning: Discover the world of international relations through innovative teaching and assessment techniques, such as simulation of international negotiations and podcast creation.
  • Inclusive and diverse curriculum: Our global and interdisciplinary approach considers multiple world regions and academic disciplines, including history and politics, allowing you to explore international relations from different perspectives.
  • Employability: take part in a career-readying journey, developing practical skills employers desire from graduates, including research, critical thinking, analytical reasoning, and oral and written communication.
  • Develop an in-depth understanding of the concepts and forces that shape the relations between states and societies, such as power, security and identity.
  • Study the history of world affairs, including decolonisation and the cold war, and explore how it shapes contemporary international relations.
  • Appreciate the challenges that foreign policy decision-makers and international organisations face, when dealing with global problems such as climate change or human rights violations.
Coventry University
In Kazakhstan
Contact us
Enquires
@covuni.kz
8 (700) 317-33-33
info@coventry.edu.kz
Coventry University Kazakhstan is located at:
13A, Korgalzhyn Highway, Astana, Kazakhstan.
/covuni.kz
Coventry University in collaboration with "Coventry Kazakhstan" Foreign Educational Institution" LLP.
Campus operated by "Coventry Kazakhstan" Foreign Educational Institution" LLP.
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