Careers and opportunities

Upon successful completion of the course, you will be able to:

• apply appropriate business concepts, models or techniques to analyse marketing problems.
• source, analyse and apply appropriate marketing information to support decision making.
• present ideas and findings and communicate effectively to an audience in written, verbal or electronic format, using appropriate business media and IT applications.
• identify and analyse relevant sources of marketing information and research techniques across different contexts and cultures.
• appreciate current contemporary issues including sustainability, ethics and CSR in marketing and digital marketing.
• effectively use specialist tools in digital and social media marketing using appropriate software.
• apply appropriate techniques to solve a range of different business management problems, including those of a financial nature.

Our Business and Marketing BA (Hons) aims to provide a highly flexible degree, which can easily facilitate entrance into general business management roles or act as a springboard for roles such as a Sales Manager, Category Manager, Market Research Manager or Marketing Manager. You can expect to develop a critical and reflective understanding of marketing and its relationship with the wider international business environment. It could lead to potential future specialist career options in such areas as advertising, digital marketing and project coordination, as well as more general roles in business analysis, project management or sales management.

Through completing the degree you will gain expertise and confidence in search engine optimisation, content management, creative integrated communications, social media marketing, big data analysis, campaign planning and channel management as well as knowledge and application of key concepts and practice within the broader marketing discipline.

Where our graduates work

Some of our past graduates have gone on to a range of careers in marketing, advertising, PR, brand management, marketing research, digital marketing, sales and general management, with a wide range of large and small organisations such as Disney, Virgin Media, Dell, PepsiCo and Network Rail.