Final year
The final year aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from years one and two. You could also work on a large final project in an area of your interest, with the support of a mentor.
This module will provide you with the opportunity to apply and develop your research skills and extend your knowledge, understanding and ability to critically analyse a topic in a specialist area of interest. You will choose a research topic related to your programme of study and apply critical analysis skills acquired through this and other modules to research the topic in depth.
The aim of this module is for you to develop a broad understanding of the theories and concepts used to manage corporate reputation, including the corporate brand, corporate identity and corporate communication strategies. The module also aims to develop your understanding of the role of corporate communications, corporate branding and reputational status in relation to other functions and the strategic development of an organisation. It also explores how organisations use corporate brand management to communicate with stakeholders in a variety of contexts.
This module aims to enable you to develop a broad understanding of the foundations of strategy and strategic marketing. You will analyse strategic and strategic marketing issues facing different organisations and use relevant theories, models and frameworks to make strategic recommendations from a marketing perspective.
Plus two of the following seven optional modules:
Big data is changing the way companies operate and interact with their customers. This module will cover the key theories and concepts in this area and provide an insight into the role big data plays within organisations.
Climate change is currently one of the biggest threats to humanity. Marketing has traditionally been seen as a means of accelerating consumption. In this module, you will aim to develop a critical insight into this phenomenon and learn how marketing can help develop sustainably.
Social media and influencers are reshaping how organisations interact with their consumers. In this module, you will study this phenomenon and analyse how organisations can successfully utilise social media and influencers.
Despite the gradual growth of global consumer segments, understanding marketing across different global contexts is still imperative when seeking to develop a global organisation. In this module, you will study global marketing and investigate issues such as culture, product adaption versus standardisation and market entry methods.
Within marketing there has been a shift from the consumption of products to the consumption of experiences. Events are consumed through experience and therefore require specific marketing strategies and tactics to be developed. In addition, PR is an important marketing tool, but with the proliferation of digital we ask if PR is still relevant, in this module you will investigate this issue further.
This module should provide you with the knowledge and understanding of the HRM function within international organisations.
A positive corporate identity is important to running a successful organisation. In this module, you will study how to best manage corporate identity, and how communication with a range of stakeholders can be used to enhance corporate reputation.