Final year
The final year aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from years one and two. You could also work on a large final project in an area of your interest, with the support of a mentor.
This module will provide you with the opportunity to apply and develop your research skills and extend your knowledge, understanding and ability to critically analyze a topic in a specialist area of interest. You will choose a research topic related to your programme of study and apply critical analysis skills acquired through this and other modules to research the topic in depth.
Despite the creativity within marketing, all organisations require a strategy in order to achieve their objectives. In this module you will study how organisations can develop advertising and digital marketing strategies.
Customer experience is key in a multi-channel environment. In this module, you will study how organisations ensure the consumer experience is optimized within the digital domain.
Social media and influencers are reshaping how organisations interact with their consumers. In this module, you will study this phenomenon and analyze how organisations can successfully utilize social media and influencers.
Within marketing there has been a shift from the consumption of products to the consumption of experiences. Events are consumed through experience and therefore require specific marketing strategies and tactics to be developed. In addition, PR is an important marketing tool, but with the proliferation of digital we ask if PR is still relevant, in this module you will investigate this issue further.